We partner with Co-Founder of Emma and Tom's beverage company, Tom Griffith, to discuss the ins and outs of developing a product from scratch and the role branding plays in this process.
With a background in Finance, combined with his business partner Emma Welsh’s experience in Agricultural Science, the pair developed their all natural, minimally processed drinks from scratch.Tom has experienced all the highs and lows of a business start up and has leveraged this knowledge using branding, clear execution of a well thought out strategy to expand internationally and sells his beverages in over 6,000 outlets across Australia.
In the webinar conversation Tom and Jesse will discuss:
- The true impact of a strong mission statement and vision proposition
- Becoming a branding and innovation pioneer
- How to redefine, redevelop and realign a business strategy whether you're starting a business or running one currently, get to know the ins and outs of branding and its importance in the modern business.